Getting dressed might seem like a trivial decision, but it is one of many that quietly drain our mental energy each day. Steve Jobs´black turtleneck and Yohji Yamamoto´s signature monochrome weren’t just about aesthetics - they were deliberate choices to simplify life and preserve focus. Psychologists call this decision fatigue: the more trivial choices we make, the less mental energy we have for the work and ideas that require real focus.

We tend to think of choice as freedom, but endless decisions - what to wear, what to eat, what emails to answer first - can leave us scattered before the day has even begun. Studies show that simplifying these moments can sharpen focus, reduce stress, and create space for deeper thinking.

So what happens when we rethink clothing as more than just a personal style? This article explores how eliminating unnecessary choices in what we wear ca have a profound impact on our lives. From the science of willpower to the power of intentional living, we will uncover why owning less can actually give you more: more time, more confidence, and more energy for the things that truly matter.

Human rights should be universal. They should be given - untouchable, unquestionable, protected. And yet, time and again, history proves otherwise. Freedoms once thought secure are being challenges, dismantled, or erased. Injustice is no longer hidden; it unfolds in real-time, demanding not just awareness but action. If democracy, dignity, and freedom are to mean anything at all, they cannot be treated as static ideals. They exist only as long as we defend them.

This understanding shaped my last collection. I turned to the Universal Declaration of Human Rights, not as a historical document, but as a call to resistance. Its words were printed onto white fabric, stark as typewritten pages - garments as declarations, as reminders, as refusal to forget. Fashion, like any art, is not separate from the world it exists in. It has the power to speak, to challenge.

But can we still afford to be apolitical? Can we look away? Close our eyes? Or is it time to acknowledge that every choice we make is already a statement? To delve deeper into this exploration, we invite you to read the full article.

An unseen observer - a curious entity - watches as humans chase luxury with relentless devotion. It sees how objects are not merely possessions but symbols, narratives, and instruments of status. The thrill lies not in ownership but in the pursuit, the anticipation, the quiet battle to outshine others. And yet, the satisfaction never lasts. As soon as one object is acquired, desire shifts to the next, an endless cycle fuelled by the hedonic treadmill and the silent force of social comparison.

But what if true luxury is not found in accumulation, but in discernment? Not in scarcity, but in self-mastery? The entity wonders: could the highest form of wealth be something internal - a life rich in meaning, knowledge, and its, rather than things? Perhaps the most refined luxury ins not owning more, but needing less.

Women´s Fashion Week has just concluded, and it has left me reflecting on a bigger question: Does fashion still hold significance in a world facing political turmoil, environmental crises, and shifting social dynamics? Fashion, obviously, always been a language, one that speaks volumes about where we are as a society. But where does it go from here?

For new start-up brands, that question holds weight. With new technologies like LED garments and AI-driven design reshaping the landscape, how do emerging brands reconcile innovation with purpose, creativity with responsibility? As the industry continues to evolve, it begs the question: Where do we go from here? To explore these ideas further, I invite you to continue reading and delve into the complexities behind fashion´s evolving role.

American Psycho was never just a satire of 1980s excess - it was a warning. Decades later, its critique of status, aesthetics, and consumerism feels more relevant than ever. The obsession with wealth and image may have shifted from Wall Street power suits to curated, “effortless”, “ instagramized” lifestyles, but the underlying hunger remains unchanged: to be seen, to be envied, to belong. The pursuit of perfection has woven itself even deeper into our identities, dictating how we dress, where we eat, and how we measure success.

Bateman´s relentless pursuit of perfection reveals the emptiness of chasing ideals that are unattainable, exposing how society´s obsession with external validation breeds isolation and disconnection.

As we immerse ourselves in a culture of constant comparison - shaped by social media and the “aesthetic economy” - the need to perform and measure up grows stronger. The validation culture, built on curated images of success, leaves us grappling with an ever-deepening void, where material wealth and superficial beauty offer fleeting satisfaction but no real sense of self.

Is the chase for wealth, beauty, and status a path to fulfilment - or a trap that keeps us endlessly reaching for something that can never satisfy? So take a moment, settle in with your favorite drink, and enjoy diving into to full article to uncover more.

Before we speak, before we even step into a room, color has already introduced us. It shapes our emotions, influences our choices, and dictates how we are perceived. Color is more than decoration - it is influence. it decides how we are perceived before we even speak, shaping everything from first impressions to lasting reputations. It can get you hired, get the loan, make you seem more powerful, or even determine how trustworthy you appear. And yet, we rarely stop to question why certain colors make us feel the way they do.

This goes far beyond fashion. Color has been used to signal status, incite revolutions, enforce social hierarchies, and even mark people for exclusion. It can be comforting or confrontational, familiar or unsettling. Political movements have been defined by it. Entire industries rely on its psychological pull. Some colors open doors; others close them.

So why do we gravitate toward some hues and reject others? How do colors shape our decisions without us even noticing? And if color is a language, what message are we unconsciously sending - and receiving - every single day?

Dive deeper into the fascinating world of color and discover how it influences more than just our wardrobes. Read the full article to explore how hues impact our perceptions, decisions, and interactions.

We like to think of fashion as personal expression, but how much of what we wear is truly our own choice? Clothing operates within a coded system - semiotic, political, historical - where every cut, fabric, and silhouette carries meaning. Those who understand the rules can manipulate them, using dress as a tool for power, rebellion, or subversion. Those who don´t are simply dressed by the system, playing a role they didn´t write. From Marie Antoinette’s chemise à la reine, which unintentionally unraveled the authority of the monarchy, to contemporary acts of sartorial defiance, fashion has always been more than aesthetics. It is communication. It is control. It is the quiet force shaping who is seen, who is heard, and who gets to belong. Ready to crack the code? Read the full article to understand it, decode it, disrupt it, and use it to your advantage.

Héloise and Abelard’s love story isn´t just a story about love, they weren’t just in they were rebels. Their connection was a mix of intellect, passion, and a defiant streak that still feels electrifying. Their story, equal parts brilliance and heartbreak, is about how to dare to live and love on our own terms, even when the circumstances try to write them off.

This Valentine´s Day, I am sharing their story with you as a special gift - a love that inspires me and my work constantly. A classic piece that still crackles with urgency. It is a reminder that real connection demands courage, authenticity, and a refusal to be boxed in.

Curious? Keep reading to discover why this daring, game-changing love story still challenges everything we think we know about passion, courage and freedom.

Fashion is turning, and the buzzword “sustainable” is everywhere. But is it truly making a difference, or just greenwashing? With growing pressure for transparency and sustainability, the industry must reckon with its impact on the planet and its people. And let´s be honest - we all wear clothes, so this isn´t just a conversation for designers and brands; it affects all of us. So, this shift belongs all of us, it is a chance to embrace innovation, celebrate craftsmanship, and make choices that feel as good as they look. From ethical sourcing to innovative materials, how will you, as a customer or creator, shape this move? Are we ready to demand more than just style? The future of fashion is being defined right now - and it is time to decide: how will you be part of the change?

What if the future of fashion is about embracing individuality without the constraints of the past? Are we ready for a world where style has no boundaries? Androgyny has been evolving for a while, and as we just saw on the runway at Paris Fashion Week, it is here to stay. It is not just a passing trend - it is a movement that celebrates individuality, freedom, and the breaking of outdated rules. Ready to redefine what style means in 2025?

TikTok has revolutionized the way we create, connect, and consume, but with its growing instability in the U.S:, we are left asking: What happens when a digital pillar of creativity and income becomes unpredictable? As the platform faces constant uncertainty, creators, brands, and communities must confront the future of digital expression in a world where the platforms we rely on may no longer be guaranteed.

Building a brand is more than just a hustle - it is a wild, beautiful, and sometimes messy creative journey. But what happens when self-doubt creeps in and makes you question everything? Can you push through it and still thrive? This article dives into the highs and lows of creating something meaningful, showing how embracing vulnerability, owning the process, and trusting the journey is the key to success. Ready to face the doubts and turn them into your greatest strength? Let´s go!

The Proof by Underpants Project turns the simple act of burying cotton underpants into a profound exploration of soil health and sustainability. What happens when we discard our clothes? Do they decompose, or do they linger? In partnership with Dr. Sebastian Franz Bender, ELS examines the hidden life of fashion and its lasting impact on the earth beneath us.

What if your wardrobe wasn´t just a collection of clothes, but a direct expression of your inner self? In a world obsessed with trends, true well-being comes from within - rooted in authenticity and connection. In this article, we dive into how fashion can help you connect with your true essence, beyond trends and materialism. Ready to embrace your true self? It is time to dress with intention, purpose, and the power of authenticity.

Welcome to PULP - a space where authenticity, creativity, and intentional living intersect. This journal is born from the belief that we are all on a unique journey of self-discovery, and through PULP, we invite you to pause, reflect, and explore the complexities of identity, art, and culture. Here, we celebrate the power of shared ideas, where each story contributes to a deeper conversation about freedom, purpose, and connection. Join us in a community where ideas flow, creativity thrives, and change begins - when we engage thoughtfully, we shape a more meaningful world. Welcome to PULP, where paper unites labyrinthine people, and new possibilities unfold.